Job ID
REQ-10047378
Apr 14, 2025
Switzerland
-Responsible for a consistent, cross-functional brand strategy shaping and implementation, for all assets having moved from Global to International TA until the handover to IBBI. Will evolve globally created early brand strategies, such as the Integrated Product Strategies (IPS) into a competitive, truly cross-functional launch plan that is fit-for-purpose for core IMI markets and sets a foundation of launch success for Novartis- next blockbusters. (International) -Leads strategic, cross-functional decisions for International and above-brand strategic initiatives, incl. partnerships, policy shaping, and for launched assets, will monitor and respond to major events and competitive landscape developments. (International) -Close interaction with core IMI markets, collaboration with MAP and CE&E teams to shape launch deliverables and TA-relevant customer experiences/ journeys and campaigns/ content for major IMI markets, and with respective IM-US counterpart to ensure consistent brand positioning worldwide, leverage learnings and transferable practices. (International) -Leads, manages and develops the overall performance of the TAs current and future product portfolio and deliver sales and profits within agreed budgets. (Region/cluster/country) -Leads and develops a high-performing sales and marketing team and build effective and enduring business relationships with key customers/ stakeholders. (Region/cluster/country) -Typically leads a medium to large revenue country organization, covering both sales and marketing activities, with responsibility to drive performance and develop operational strategy for their organization. (Region/cluster/country)
Our ambition is to be recognized as the #1 Oncology company in international markets and a successful RLT portfolio, is central to this ambition.
The Executive Director International, Actinium, plays a pivotal role in building an end-to-end brand strategy, creating a vision, International strategy aligned with the GPT and across major international markets. As an enterprise leader, the ED will focus on the top three countries (Germany, Japan, and China) and Regions, collaborating with commercial insights on the Actinium programs and the successful launch of Actinium to achieve blockbuster status with over $1 billion in sales across two indications, thereby making a significant impact on patients' lives.
The incumbent will collaborate closely with Global Drug Development (GDD), International Medical Affairs, Value & Access, Strategy & Growth, and Customer & Market Activation teams to drive consistent strategy development and execution. This role also leads the commercial team, fostering a culture of innovation, collaboration, and execution excellence.
Key Responsibilities
Collaborate closely with GDD to influence trial designs, go/no go criteria, TPP & Integrated Evidence Plan and maximize commercial attractiveness & patient access for Actinium indications.
Lead through critical stages of new product development, from assessment to commercial strategy to launch readiness with a deep understanding of scientific principles and a strong business acumen.
Lead the development and execution of comprehensive integrated plan, including, product positioning, differentiation, pricing scenarios and scientific message to maximize market penetration and Actinium growth.
Analyze market trends and conduct extensive market research, capturing perspective from customers, deeply understanding market dynamics, competition. Use data-driven insights to inform demand and strategic decisions.
Develop and partner with the top 3 countries (China, Japan, and Germany) to create robust strategic plans, ensuring meticulous execution and performance measurement. Continually collect and integrate feedback from leading countries and regions to refine and enhance brand strategy and positioning.
Effectively build, refine and communicate Actinium vision and strategic goals to senior leaders, including the International Leadership Team (ILT), General Managers (GMs), and regional heads.
Foster a customer-centric mindset within the international and country teams, focusing on personalizing experiences to extend patient reach and commercial impact.
Build a team that attracts, within the Actinium brand team, fostering cross-functional collaboration and innovation.
Essential requirements:
Leadership Capabilities:
Location:
This role is based in Basel, Switzerland
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients- lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
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Division
International
Business Unit
Innovative Medicines
Location
Switzerland
Site
Basel (City)
Company / Legal Entity
C028 (FCRS = CH028) Novartis Pharma AG
Functional Area
Commercial & General Management
Employment Type
Regular
Shift Work
No
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.